Extreme Marketing Makeover Update
Checking in on Cheryl’s Progress:
For those of you who joined us for our recent webinars, you know that as part of the program, SharperAgent gave away a complete personal branding marketing makeover to one lucky agent.
Over 500 real estate professionals registered for the makeover which included a branding consultation, a complete marketing plan, and a direct mail marketing budget. Ultimately, we selected Ms. Cheryl Julo, a Reece and Nichols agent from Kansas City, Missouri. Cheryl has been active in real estate for two years and has an extensive background in business and finance.
Cheryl’s New Photo and Logo
Our marketing team has helped Cheryl develop a strong unique selling proposition (USP) and designed a bright new contemporary logo that to create more brand recognition in her market and positively reinforce her affiliation with Reece & Nichols—a premium real estate brand in her area.
Recently, Cheryl worked directly with our President and Co-Founder, and sphere marketing expert Brian Wildermuth to set her goals, reorganize her database, and plan a yearlong communications plan for her sphere and farm marketing efforts. Here’s an example of Cheryl’s newest prospecting direct mail postcard:
Cheryl’s Latest Marketing Card
Cheryl will also be sending this same piece out to her farm with a different call to action: Want to know the value of your home? Call or e-mail me today for a no cost analysis.
Please check back frequently for more updates on Cheryl and her plan for marketing success in 2008!