Coaching and Training
Our Expertise? Using marketing and technology to build and maintain relationships
It’s no secret. To achieve success in today's market, real estate professionals need to find a way to connect with their most valuable clients and prospects.
But most REALTORS® aren’t professionally trained marketers.
We are dedicated to helping your agents build success through use of your enterprise-level marketing solution. We have ongoing training and coaching programs for your agents and brokers, so not only will your agents have access to world class marketing tools, they’ll know exactly how to use them.
For a personal presentation on SharperAgent’s enterprise level marketing solutions contact John Chipman at 866.614.9372 x3185 or firstname.lastname@example.org.
Success Marketing Program
Effective and consistent communication is essential to building a successful real estate business. Yet for most real estate professionals, marketing and self-promotion are an afterthought. With minimal planning and organization, agents rely on a ‘Spray and Pray’ marketing method, sporadically jumping on any opportunity that falls in front of them without stopping to ask why they are sending a particular communication piece and what results they expect to see from it. Failure and frustration inevitably follow and agents become reluctant to spend their time and money on future efforts, escalating the original problem.
In Success Marketing, agents are challenged to assess their actions like any other business owner would. They are trained to ask key questions such as:
- What are my Goals?
- How can I achieve my objectives?
- How will I measure my results?
- To whom should I market?
- How should I market?
- What should I send and how often?
By determining the answers to these simple questions, agents can assemble a strategic marketing plan with minimal effort. The stress and anxiety that is created when agents market on-the-fly is replaced by a coherent plan that includes goals and metrics. Spending their time and money wisely, agents will see better, more consistent results and appreciably improve their ROI on all marketing and communication activities.
Customizable Success Marketing workbooks and presentations are available for our clients. Please contact John Chipman today if you’re interested in developing a presentation for your agents.
866.614.9372 x 3185